6 attributes of a perfect name

Why is “Bloom” a great name?

Not every business needs a good dot-com domain, but every business needs a great name.

Let's consider some attributes that makes a name great.

“Bloom” is a noun and a verb

A name that is both a noun and a verb offers more flexibility in marketing.

Part of speech in order of preferences:

  1. Noun and verb (bloom)
  2. Verb (progress)
  3. Noun (progression)
  4. Adjective (progressive)
  5. Adverb (progressively)

“Bloom” is singular

If the name is a noun, the singular is preferred (bloom instead of blooms).

If the name is a verb, the root form is preferred (bloom instead of bloomed or blooming).

“Bloom” is a real word

Best (real word)


Customers can easily relate to this name.

Good (derived word)



A derived word can be humorous and easily stands out. On the down side, it requires more marketing effort (money and time) for it to work.

Avoid (made-up word)


It sounds good and is trademark-able. But what does it mean?

“Bloom” describes value

As your business grows and expands into new markets, you want your business name to stay relevant.

The word “bloom” can be associated with flower, beauty, or growth. Compared “grow” or “blossom”, the word has more usages in different contexts.

Importantly, “bloom” can be used to describe a company's value (e.g. help customers flourish) rather than just describe what goods/services a company provides.

“Bloom” is short and easily pronounceable

“Bloom” is a short, one-syllable word. It can also be easily pronounced by speakers of varying English-speaking abilities.

Negative side of “Bloom”

“Bloom” is not available

And we are not talking about the bloom.com domain.

Currently the USPTO has about 900 registered trademarks using various forms of “bloom.” To use it in your market, you likely have to find a creative combination of “bloom” with other words.

More often than not, naming is about finding the next best thing rather than finding the perfect name.

Cover image by Sergey Shmidt